About Our Staff
Jorge Cordero – Owner/President
Jorge is the President and Co-owner of Home Care Assistance. His role is to ensure that HCA’s systems, vision and strategies are customer centric and always adapting to the changing needs of senior care. Jorge brings over 15 years of IT experience, and over 10 years of management experience to oversee the day to day operations of the company. Jorge is actively involved in all aspects of the business. He oversees caregiver quality assurance, case management, advertising, public relations as well as business development. His passion for elder care comes from a deep rooted cultural tradition of honoring and respecting the elderly.
Monica Cordero – Owner\Director of Client Services
Monica is the Director of Client Care Services. Monica’s passion for caregiving began, as it does for many, from personal experience. Monica realized the need for quality caregiving when she spent months in the hospital looking after her mother. Monica uses her personal experience as well as her 15 years of teaching experience to guide her in providing the best care for our clients. She focuses on conducting in-depth client assessments and provides ongoing case management which includes weekly communications with clients and caregivers. Monica also enjoys educating the community on ways to improve quality of life for older adults.
Tina Holmes – Business Development Manager
Tina Holmes is our new Business Development Coordinator who brings to Home Care Assistance of Naples over 15 years of sales and marketing experience. She was previously the Director of Client Relations at a nation-wide marketing company where she implemented successful marketing and advertising campaigns for clients throughout the United States. She is currently pursuing her Master’s degree in Health Services Administration from Hodges University and received her Bachelor’s degree in Business Administration from Baker College in Michigan.
Tina’s desire to serve in the healthcare industry started while working as an administrative assistant for a trauma department at hospital in Michigan. Although her career path took a turn into the business and finance arena, she is thrilled to be back in a more satisfying career of helping people. By working for Home Care Assistance, she feels as though she is able to make a difference in people’s lives and assist those who have a health care need. She is a true “people-person” and enjoys establishing new relationships with all members of the community. Home Care Assistance is the perfect place for her to follow her passion, meet new and exciting people and dedicate her work to helping seniors and their families.
Amy Joiner, MSW – Client Care Manager
Amy has a Master’s degree in Social Work from Hawaii Pacific University and a Bachelor’s degree in Social Work from Humboldt State University in Northern California. Amy also has an Associates degree in Criminal Justice. She has specialized in the care management of the elderly for the last nine years, three and a half of those on the Hawaiian Islands working with the Kapuna (meaning grandparent). She takes pride in creating care plans designed specifically for each individual client’s and family’s needs while adding a personalized touch. Amy enjoys serving as liaison between clients, their trustees, attorneys, physicians, nurses, and family members, as well as educating caregivers and the community on the aging process.
Amy has also worked many years with Hawaii’s homeless population, specializing in Micronesia culture as well as native Hawaiians, while supervising bachelor’s-level Social Work and Psychology students from the University of Hawaii and Hawaii Pacific University.
Amy is a member of the Phi Alpha National Social Work Honor Society and Phi Gamma Mu Honor Society, which espouses a high level of accountability and abides by the National Association of Social Workers Code of Ethics. She is also a member of the National Association of Professional Geriatric Care Managers and The Aging Life Care Association, as well as served as US Coast Guard Ombudsman for the USCGC Jarvis. Amy is also involved in training and continuing education opportunities for herself, as well as encouraging this with our Caregivers and in the community.